From product development to marketing execution, growth in 2026 isn’t just about speed. It’s about intelligent acceleration. The companies that are winning aren’t merely “adopting AI.” They’re embedding it into their operations, tools, and decision-making to get...
Michael Roberts
Your Checklist for Automating Software Access in Jira Service Management
Every hour spent manually granting or removing user access is an hour taken away from innovation. For IT and operations teams managing hundreds (or even thousands) of requests, the traditional model of emailing spreadsheets, waiting for approvals, and tracking...
5 Metrics That Prove the Value of GitLab DevSecOps
What is The Value of DevSecOps? Hello and welcome to today’s SPK and Associates vlog. My name is Michael Roberts, Vice President of Sales and Marketing here at SPK. DevSecOps has become a strategic priority for engineering organizations. But with so many platforms and...
The Total Economic Impact of Atlassian Cloud Enterprise
Making the move to Atlassian Cloud Enterprise is a strategic investment in efficiency, security, and scale. According to a commissioned Forrester Consulting study, organizations that adopted Atlassian Cloud Enterprise achieved measurable business impact. The results...
Bridging DevOps and ITSM: Integrating Jira with ServiceNow
Whether building software or supporting employees with the right technology, efficiency and collaboration define success. Enterprises rely on seamless communication between teams to deliver reliable software and maintain top-tier service performance. However, DevOps...
Jira Product Discovery vs. Airtable: What To Know In 2026
As product organizations head into 2026, the pressure to build the right things faster and with clearer alignment to business outcomes has never been higher. Product leaders are expected to balance customer feedback, strategic priorities, delivery constraints, and...
7 Must-Have ALM Capabilities for Modern Engineering
Modern engineering moves too fast for scattered tools and tribal knowledge. A strong Application Lifecycle Management (ALM) platform becomes your team’s operating system, connecting strategy to execution, requirements to releases, and every artifact along the way. The...
How Data Governance Makes or Breaks Your AI Strategy
Artificial intelligence has shifted from experimental to an enterprise priority. Boards want productivity gains, executives want automation, and teams want AI-powered tools that remove friction from daily work. However, as organizations accelerate toward an AI-driven...
Why Contextual AI is the Future of Team Collaboration and Efficiency
We’ve all seen the headlines: “AI is the future of work,” “AI will automate all your tasks,” “AI is coming for your job.” However, for teams deep in engineering, product, support, and business operations, the truth is more subdued. Instead of fear-mongering, teams...
Six Reasons to Choose Jira Service Management Over HaloITSM
While HaloITSM is a popular choice, when you’ve reached its limits, consider switching to Jira Service Management as your ITSM solution. JSM offers a robust, modern alternative fit for organizations of any size, anywhere. With a user-friendly interface that brings...
Jira Product Discovery vs. Aha!: Evaluating Value for Modern Product Managers
Choosing the right platform to manage ideation, roadmapping, and alignment with engineering matters. While there are many, two heavy-hitters in this space are Jira Product Discovery (JPD) from Atlassian and Aha! from the company of the same name. This blog breaks...
Best Practices for Reviewing and Auditing LLM‑Generated Code
The use of Large language models (LLMs) to generate production-ready code for product engineering teams is gaining popularity. With LLM usage gaining traction, quality assurance engineers and software development managers must ensure that these LLMs meet high...












